Content Marketing Specialist - Remote
Job Description
About the Role
As the Content Marketing Specialist, you will be responsible for writing, editing, and being a pivotal team member of the content marketing and in turn the Corporate Marketing team under the supervision of the Director of Global Content Marketing. As a content marketing specialist, you will take advantage of Generative AI technologies where possible. You will work closely with various teams, including demand, design, product, and our Tier 1 global regions within EMEA and ANZ, to create compelling and relevant content that resonates with our target audience and aligns with our brand voice. This role requires creativity, strategic thinking, project management of your own assets, and a deep understanding of content marketing best practices and SEO.
What You'll Do
Content Creation and Execution: Collaborate with the Corporate Marketing team to develop and execute content that aligns with business objectives and brand positioning.Be the engine that helps to drive and also creates high-quality content, including blog posts, articles, social media posts, email campaigns, videos, infographics, and more.Ensure all content is consistent with the brand's tone, style, and messaging guidelines.Partner with our EMEA and ANZ leads within our localization workflow to identify, prioritize, and ensure timely, quality localization of key assets. Stay on top of industry trends in order to position our content above and beyond our competitors. Be an expert or have a keen desire to learn and utilize ChatGPT and other Gen AI tools for planning and creation SEO and Keyword Optimization:Work closely with our SEO team to implement SEO best practices to enhance content visibility and search engine rankings.Optimize content for relevant keywords to continually improve organic traffic and website performance.Content Distribution and Promotion:Collaborate with the demand and social media teams/resources to amplify content through various channels.Your Background
Bachelor's degree in Marketing, Communications, Journalism, or a related field or equivalent of 2-3 years of experience. Proven work experience as a Content Marketing Manager or a similar role.Strong understanding of content marketing principles, SEO, Generative AI, and digital marketing trends.Excellent written and verbal communication skills, with an eye for detail and proficiency in grammar and punctuation.Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.Experience with content management systems (CMS), marketing automation tools, and analytics platforms.Creative mindset with a data-driven approach to decision-making.Knowledge and experience in B2B or sales enablement marketing.This position is available either in-office or remote, as applicable, at the following locations:
Arizona - Remote Arkansas - RemoteCalifornia - Remote Connecticut - Remote Florida - Remote Georgia - Remote Idaho - Remote Illinois - Remote Maryland - Remote Massachusetts - Remote Michigan - RemoteMinnesota - Remote Missouri - Remote Montana - Remote Nevada - RemoteNew Hampshire - RemoteNew Jersey - Remote New York - Remote North Carolina - Remote Ohio - Remote Oregon - Remote Pennsylvania - Remote South Carolina - RemoteTennessee - RemoteTexas - Remote Utah - Remote Virginia - Remote Washington - Remote Washington - SeattleWashington, D.C. - RemoteWisconsin - Remote#BI-Remote