CRM Manager - Cards & Balances

At Wise, we're revolutionising the way people and businesses move money across borders. As a part of our expanding CRM team, you'll play a pivotal role in crafting engaging and impactful communications that empower our customers to make the most of their Wise account, saving them money and hassle.

The CRM team is a diverse and inclusive crew of problem solvers from all over the world. We form long-term customer relationships through best-in-class communications - so more customers use Wise more often for their international money needs, stay with us longer, and advocate for us sooner. We place the customer at the heart of everything we do so they look forward to our communications because they’ll either be entertained, learn something new or find out about a useful product, service or promotion.

The role.

We're seeking a versatile and performance-driven CRM Manager in London to help us drive our global B2C and B2B lifecycle communications strategy and implementation. In this role, you'll have the opportunity to shape and execute innovative campaigns, collaborate with cross-functional teams, and make a tangible impact on our customers' experience.

Your mission at Wise:

• Drive incremental growth for your area of responsibility through collaboration with your team and relevant stakeholders
• Own and drive the success of your area by developing and executing a comprehensive communications strategy, spanning from engaging product launches to refining global lifecycle communications.
• Collaborate closely with Product, Marketing, Creative, Engineering, Analytics, and UX Research teams to ensure alignment and seamless execution across multiple channels (email, push notifications, in-product messages).
• Utilise data-driven insights to segment customers effectively and tailor communications for maximum relevance and impact.
• Drive long-term engagement and loyalty through continuous optimisation of customer lifecycle management strategies.
• Analyse campaign performance to identify opportunities for increasing engagement and conversion rates throughout the customer journey.
• Ensure compliance with CRM best practices and regulatory requirements while maintaining database health and retention efforts.
• Manage internal stakeholder communication and collaboration across various departments.
• Oversee email calendar management, deliverability, and monthly reporting.
• Implement localisation processes for international campaigns and maintain a clear A/B testing plan.